Our story
Elia was born in a delivery room.
During labor, a partner reached for a contraction app. It lagged. The main button never made it clear whether tracking had started. Useful features were locked behind a subscription. After three contractions it said to go to the hospital — where the family already was.
The app added stress. Elia is the answer to that moment: the companion we wished we had.
Their baby was born that evening. Elia was born the same day — and grew into a small family of apps for the quiet, tired, important days that follow.